smart choices for healthy mums and babies
SMART MAMA
SMART MAMA is a midwife-led maternal health initiative dedicated to supporting women through pregnancy, birth, and postpartum.
We combine compassionate care, education, and telehealth support to ensure every mother feels confident, informed, and safe.
Impact vision
To reduce maternal and newborn complications in Kenya by strengthening access to education, early care, and professional support through digital health innovation.
What we do
01
Telehealth consultations
Speak to qualified midwives and nurses virtually anytime, anywhere for trusted maternal and newborn health guidance.
02
Informative pregnancy education sessions
Learn about antenatal care, nutrition, danger signs in pregnancy, fetal development, and healthy practices.
03
Learn about labor and birth
Guided sessions on labor readiness, breathing techniques, pain management options and what to expect during delivery.
04
Wholistic maternal care
Professional support for mothers and newborns during recovery at home including doula support and postpartum night nurse care
How to join SMART MAMA
Call or whatsApp: +254711397336
Visit our website: Reach out through our contact form for bookings and inquiries.
Connect on social media: Send us a DM for quick questions, updates, and pregnancy tips.
Get in Touch with SMART MAMA
Tell us your needs
When you contact SMART MAMA, let us know:
Your stage of pregnancy (how many weeks)
If you’re postpartum (after birth)
What support you need (advice, classes, check-ins, etc.)
Choose the Support You Want
Talk to a nurse or maternal health expert over the phone or video call — no travel needed.
Learn about healthy pregnancy habits, what to expect in each trimester, and how to prepare for birth.
Understand the stages of labor, pain relief options, and birthing positions.
Get guidance after the baby is born — for your recovery and your newborn’s care.
Emotional and practical support before, during, and after labor.
SMART MAMA typically offers services such as:
Keep Follow-Up Appointments
Consistency matters — schedule regular check-ins so SMART MAMA can track your health and answer questions as you go.
Empowering mothers in Kenya with accessible telehealth, maternal care, and compassionate support throughout pregnancy, birth and postpartum.
Our core values
Compassion
We care deeply about every mother’s physical, emotional and mental well-being. Every interaction is rooted in kindness, empathy and understanding.
Patient-Centered Approach
Using a holistic approach, we deliver flexible, tailored solutions that adapt quickly to your health needs and feedback.
Respect and dignity
Every mother deserves respectful, non-judgmental care. We honor each woman’s journey and choices.
Why choose SMART MAMA?
- Accessible from anywhere in Kenya
- Affordable maternal support
- Trusted nursing professionals
- Focus on prevention and early intervention
- Community-centered maternal care
NEWS GALLERY
Smart Mama Media Features
01
Top 40 under 40 business daily awards 2025
"I am satisfied when I see a mother holding a baby. I get happy when I get their feedback and experiences and this has led me to know that I am making an impact in their lives."
https://top40.businessdailyafrica.com/candidates/ruth-apondi/
02
Ruth Apondi Omondi, 24, runs Smart Mama, an outfit that uses telemedicine to save the lives of expectant mothers.
03
Inside Kenyan Nursing Entrepreneur Ruth Apondi’s Journey to Mobile Health
https://menterprise.africa/inside-kenyan-nursing-entrepreneur-ruth-apondis-journey-to-mobile-health/
04
Through Smart Mama, Ruth has not only enhanced health literacy among pregnant women but also catalyzed systemic improvements in maternal care
https://kenyanheroes.com/honorable-mention/ruth-apondi-omondi/
05
“So I chose simple technologies like Google Meet and Whatsapp because one, they are easily accessible. They are cheaper compared to now having to build an entire app or an entire platform on my own. I think it is going to take a longer time, so just start with whatever I have"
https://www.financialfortunemedia.com/ruth-apondis-smart-route-to-mobile-health/
Schedule a Visit
Browse open slots and reserve your appointment easily.